After our recent day out at the Cancer Innovation Conference  learning about the difference smoking cessation can make to the health, well-being and treatment outcomes of patients even after a cancer diagnosis I was very excited to hear about an innovate study being undertaken in Tasmania to assist pregnant women to quit smoking.  

The study rewards participants with a voucher each month if they are verified as having remained smoke free using a simple CO monitor. 

The preliminary results show a 30 % quit rate which is three times higher than the normal Tasmanian rate. 

Read the study in more detail here